Content for your App

To encourage downloads and for an app to be “sticky” requires more regular updating than a website

For example, if you’re planning on a customer facing app, you or your team would be regularly producing up-to- date content for your audience, such as events, news, videos, blogs, special offers.

Or if you’re planning on an app to automate or facilitate a business process, then you’ll be making sure your staff are using the app to send, share, collect or retrieve information whilst they’re on the go

Community for your App

Ideally, you would have an audience of customers or followers to start with, if you’d like to see results within 4-6 months of investing in an app project

We are probably not the best app agency to build the next Uber or Deliveroo for you.

However, we are best placed to help you, if you’re already a business that’s generating profit from your customers, or have substantial followers

If that sounds like you and with a sound strategy in place, an app will benefit your business

Commitment to Digital Transformation

With the first two Cs out of the way, let’s assume you’ve now built a beautifully designed app.

Right from the beginning, you will need to set aside time, get commitment and a realistic marketing budget to enable digital transformation in your business.

This is the most crucial element in ensuring your app will generate the results that you want

Key questions to ask:

·       How is an app aligned with your business or marketing goals?

·       How do you get buy-in from your staff and your customers who, you hope, will use the app?

·       Is the app on your marketing / communications plan? If it’s not, it won’t happen 

·       Who will be involved in the launch and execution of your app marketing? 

How MarketingTech can help

Based in Kingston upon Thames, MarketingTech serves businesses in London and South West London i.e. Richmond upon Thames, Wimbledon, Twickenham, Surrey and beyond.

Together with our technology partner, a 20-member strong team at Eazi-Business based in Leicester, we have, as a group, been building affordable apps for clients globally since 2013

We are a full service app agency providing SMEs with

1)     mobile app consulting

2)     app design and development

3)     app hosting and maintenance

4)     app publishing on the Google and Apple app stores

5)     Progressive Web App and Enterprise App solutions  

6)     App platform and app marketing training

7)     Do-it- for-you app marketing services

to ensure you and your team are always supported.

More importantly, with our 360 marketing expertise, we have a holistic view of marketing and will do our best to ensure the mobile app technology you invest in will meet your marketing, communication or business goals

And if it won’t, we’ll let you know so your mobile app project won’t become another wasted marketing expense.

That’s our promise to you

Your Business Case for an App

Depending on your requirements, a mobile application can help your business to:

·         Increase your overall brand exposure

·         Increase brand loyalty with an in-app loyalty scheme

·         Improve your interactions by optimising digital experience for mobile across all devices

·         Support your social strategy - convert your followers to buyers and enhance engagement on your social channels

·         Obtain valuable data and feedback to inform your marketing strategies

·         Drive engagement through laser targeted push notifications and in app campaigns

·         Drive peer to peer engagement through in-app chat rooms

·         Tailor specific content to multiple user groups 

·         Generate app advertising revenue from partners, sponsors and advertisers

·         Generate monthly subscription revenue from your followers

·         Increase business efficiencies by automating and integrating your systems and processes onto the app

·         Streamline your client on-boarding, making it easier and faster for your clients to submit, review documentation and sign up with you

These are designed to ensure you’re able to generate a measurable return on investment for your app, whether this is the advertising or subscription revenue generated, repeat sales from in-app purchases, number of new leads or signups from the app or something else.

Is there another business requirement we haven’t covered above? Do let us know by telling us your specific requirements in our Affordable App Questionnaire.

Mobile App Features

We introduced our enhanced modular app platform with customisable features in 2020

Since then, we are still adding on more new features to our platform and updating existing features, based on partner and customer feedback.

As our client, you can access a powerful ‘drag and drop’ app building platform with revenue generating features such as:

• Digital Loyalty - Improve Customer Retention

• Push Notification reminders and funnels - Increase Customer Engagement

• Mobile Shopping Carts - Generate Sales Fast

• Food Ordering Systems - Deliver Advanced Commerce

• Reservations - Innovative Booking System

… and more

If you would like to know more about specific features we can build for your mobile app, discuss your business and marketing goals or simply chat about your app idea, do tell us more by completing our Affordable App Questionnaire.

We’d love to help you bring your app ideas to life.