If you're a professional services firm that would like to acquire new clients to grow and scale your business, it is no longer enough to rely wholely on referrals or word of mouth to get new business.
LinkedIn is an ideal marketing channel to help you nurture your audience and generate enquiries, on top of the other marketing channels (such as search engine optimisation) you already use.
The best part of all is it's free.
This works as well for Business to Business, as well as some Business to Consumer businesses. Like all organic social media marketing, it will take time, the right strategy, consistency and commitment.
There are 3 specific reasons why professional services firms should learn how to harness the power of LinkedIn for their marketing and lead generation, and why they'll be missing a trick if they don't consider using it. You can read about it in Benefits of LinkedIn for business in 2022
Based in Kingston upon Thames, MarketingTech serves businesses in London and South West London i.e. Richmond upon Thames, Wimbledon, Twickenham, Surrey and beyond. With many years of experience in LinkedIn Marketing, we are able to help your professional services firm get the best out of LinkedIn.
To generate qualified leads on LinkedIn, we take a three-step approach:
1) Review your LinkedIn profile and ensure that your profile reflects your brand
2) Make sure your profile has a consistent, up to date feed, with content relevant to your intended audience
3) Strategically invite a specific profile of people to connect and/or engage via direct messaging campaigns, without the sales pitch
To find out more, complete our LinkedIn lead Generation Scorecard to see how you score with your LinkedIn Marketing and Sales, or simply Book a Chat now to see if we’re the right fit for your marketing needs.
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Marketing Tech
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