Red Dragon Pubs

Pubs & Restaurants App Case Study

Red Dragon Pubs is Wales’ favourite independent pub group. From the Swansea Valleys to the Gwent hills, Red Dragon pubs are well known and well loved, places to gather and celebrate, to see great local bands, to dance and sing, to eat, drink and be merry.

Their pubs are at the heart of their communities, and are family friendly and dog welcoming.

Live lounge - Red Dragon Pubs Case Study

Challenges

HD Pub Investments acquired eleven independent pubs in Wales under the brand, Red Dragon Pubs.

Their plan is to grow the business, nurture local bands and serve the local communities in Wales.

However, they faced a challenge: although the pubs were known to their local communities, the company did not have
access to customer information.

There was no database, which meant Red Dragon Pubs could not promote their music events, seasonal offers or understand their customer wants and needs.

Collecting customer information was the first step to realising Red Dragon Pubs’ marketing strategy.

Luckily, this was a problem we could offer a solution to, through our app platform.

Food on plate - Red dragon case study
Girls having drinks - Red dragon case study
Live music - Red dragon case study
Man with beer - Red dragon case study

Why we were chosen for the project

We shared Red Dragon Pubs' passion in growing their community pubs and nurturing their customers.

We were able to come up with a cost-effective solution to the marketing challenge.

Additionally, we were able to fully customise the app to their brand and provided the features required to meet
their marketing goals.

We were very responsive, flexible and were able to deliver a well designed, easy to use and intuitive app.

App Marketing Goals

  • Collect contact details of every visitor to their local pub via the app.


  • Understand customer preferences through their interactions on the app.


  • Reward regular visitors by giving them exclusive access to in-app offers, when they spend.


  • Encourage customers to spend through prudent use of push notification marketing.

About Marketing Tech

Have you considered building an app for your business but were confused by the options available, the technical jargon or think an app is out of your budget? Perhaps you may have had a less than great experience with technology providers who didn’t deliver.


We are an affordable app agency for SMEs that


  • designs, develops and publishes apps


  • provides training and advice


  • supports you with your app marketing communications


  • we don't outsource your app overseas - our core team is based in Leicester


In short we provide apps that generate repeat business, provide convenience and save you time and money.

Call To Action

To find out how we can provide a solution to your marketing challenges, tell us about your business in our Affordable Apps Questionnaire. We would love to hear from you.

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