Before you spend loads of money on Google ads or a web re-design, you'll need to make sure your site is healthy. If you're sending people from your ads to your web page, or you're hoping the brand new re-design will get you more business, please ensure that... 

                                                               
1) your site works properly - this sounds obvious, but poor site navigation or irrelevant content that distracts is a waste of money

2) your site loads quickly - so that your impatient audience will stay with you just a bit longer

3) your web content are optimised and ranking for the right keywords - if you do this well, you won't need to spend as much on your Google ads

Makes sense, don't you think?

Not taking time to make sure your website is fit for purpose will mean wasting time and money on further marketing efforts, such as…

- that brand strategy workshop you've paid for

- time and money spent on your site re-design
 
- Google pay per click advertising
 
- blog posting etc etc
 
 
If you're producing your own content, how will you know if the content will help, hinder or produce no effect on your site's searchability? 
 
This being the case, you're better off not spending money at all until you know your site works well (sorry, just saying)

If your website is searchable, and ranking for the keywords relevant to your business or getting you the enquiries you want, you'll reap the rewards of a well designed and fully optimised site for months to come.
 
It can be your perfect lead generation machine, if done properly.

How much is that worth to your business?
 
Of course search engine optimisation takes time to see real results, in fact six to twelvemonths is the norm.
 
To see where your website stands compared with competitors in your business category from your area, download a copy of our free Local SEO audit report now.

What you'll get from the Free Local SEO Audit Report

Loads, actually. To give you a flavour of what to expect, here are three of my favourite insights you'll get when you download your Local SEO audit report.

1) The positions ('rankings') that your website appears in for your important keywords. You'll get local search results from the two largest search engines (Google and Bing), and on Google Maps and Bing Local which are your free local listing opportunities.

2) Your Google Business Profile Audit. This benchmarks your website against the top 10 ranked businesses in your area. GBP is Google's listing and search offering which contains listings of local businesses, organisations and places.

3) On-Site SEO factors that affect your ability to rank high in search engines - this is a short overview of the full technical audit we normally provide, when on request. On-Site SEO factors are elements of your website, either visible on the page or in the code of your website (which you can't see, but search engines can), which affect the site's search rankings. It's easier to improve SEO factors on your own site because you have control over it.

And others, such as the directory listings that include mention of your business, a snapshot of reviews on your business, your link and domain authority (how trusted your website is in search engines)
 
In short, this is a great overview of your local online presence. Offered to you free as we want to make sure you get the chance to review the health of your website.
 
Perhaps you've already downloaded an SEO report in the past, as such you're wondering if you still need this? Google constantly updates its search algorithm so that pages that ranked well previously may no longer do so, or you may have updated your website since and would like to know how it's performing.

We hope this report provides you with fresh insights you haven't yet seen.

Download the Local SEO Report and do let us know how you get on with it.

And if you fancy a cuppa to go over the report you’ve just downloaded, please book some Zoom time on my calendar. I promise it'll be time well spent!