How to Plan your SEO Strategy

I’ve got three words for you that many businesses dread…

Affordable SEO Blog - MarketingTech

Search. Engine. Optimisation.


Here’s how it affects you:


When someone searches for your type of business online, are you there?
 
If you're there, are you outranking your competition?


What information about your business comes up on the first page?


I don't mean your business or personal name appearing on page one....thattypically happens when your social pages or your web domain are recognised by Google.


But this doesn’t mean you’re being found for the phrases that people use to search for your product or service.


More to the point, do you know what sort of phrases people search for when they're thinking of buying your product or service?


And if you do, is your business mentioned on the first page when they search for your product or service?


If your answer to the above is mostly no, then chances are your website is failing you.


Applying a well-researched Search Engine Optimisation (SEO) strategy will change that.



Search Engine Optimisation (SEO) is a process

                                                                                                               

SEO is a process-driven discipline. For example, it takes time to perform in Google for the phrases you want to target. Why? Because Google wants to see continual improvements to determine that you are an authority in your industry.

 


The chart above shows the main tasks SEO practitioners undertake to improve your website health and to get it ranking for the search phrases that matter for your business.


But before SEO practitioners even start working on your site, they’ll first need to conduct research before prioritising what needs to be done first i.e. come up with a strategy and a plan of action.



What’s an SEO Strategy?


Put simply, an SEO strategy is a detailed plan to improve a website's search engine rankings in order to capture more organic traffic. This plan draws from several foundational pillars, including technical SEO, content strategy, on-page SEO, link building and user experience.



Fail to Plan, Plan to Fail 

                                   

Search Engine Optimisation, if done systematically over a period of time, with a sound strategy and commitment, is the gift that keeps on giving.


It's a fact that most people still start their search for your products and services on Google.


If your business has poor online visibility, you are missing the opportunity to get potential leads which may turn to potential revenue

The world of search can be confusing, complicated and ever changing.


‘Specialist’ overpriced agencies can be expensive, lack transparency or worse, some would do a good sales pitch and simply pull the wool over your eyes.


We've all heard of these nightmare stories before and frankly, they give experienced honest marketers, who genuinely want to help businesses grow, a bad name.


Your journey begins by developing a clear SEO strategy to boost your digital presence.


We can deliver a plan to find new customers online that works for your business and budget.



Here’s what others say about working with us


"I was thrilled to meet Joyce and learn what MarketingTech could do for my website and business. Fast forward several months and I can confirm that benefits of having better SEO, better rankings, quality content, and best of all - a vision for taking my business to the next level.
 
Having spent several years as an online entrepreneur, it was such a relief to hand-over this aspect of my online presence to a professional. I am happy with all the service received so far and I definitely look forward to continuing this upward curve of recognition and results for my business."
 
- Elizabeth, Digital Parenting Coach
 


"MarketingTech are truly the confident experts in their field. The more I learn from them, the more I realise how much I have to learn. Joyce and the team patiently helped me with my website optimisation with clear action points and helpful tips.
 
In my opinion, many offer expertise but few offer the same combination of expertise together with the level of deep experience I found at MarketingTech. The blend of the two means they get there very quickly and inspire confidence, all in a friendly and professional way."


- Graham, Brand Voice Agency
 


How we can help you plan your SEO Strategy


Below is a rundown of the checks we’ll run on your website as well as the research we’ll undertake.


The outcome? We’ll give you greater clarity on your marketing and an insight into your competitors’ activities. We’ll also help you prioritise the tasks you can complete, in order to optimise your website:


1) Finding out relevant information about your business, marketing goals and your website, in a questionnaire
 
2) Generating a detailed technical audit which uncovers any errors in your website, and the health of your website
 
3) Finding out where you and your competitors stand with the keywords you and your competitors rank for
 
4) Researching keyword opportunities you may / may not have considered, but which are relevant to your business
 
5) Discussing these findings with you, either in-person or over a zoom call
 
6) Presenting our recommendations for the next 3-6 months


Fancy a no-obligation chat about this? Book a Chat with us today.



MarketingTech offers affordable Search Engine Optimisation (SEO) services for professional services firms.


We take both a strategic and forensic approach to SEO and will help your business be found so that you’ll generate the right enquiries to your site.


We’ve helped coaches, security services and healthcare companies improve their site health, get ranking where it matters so that they’ll generate qualified leads

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