What are Push Notifications?

Push notifications were originally designed for mobile apps, but now they're also used online. Push notifications are messages that are sent to a user's device outside of their currently running application, in order to alert the user.

Learn more about Push Notifications and why you should use them, in this article.

What are the Benefits of Push Notifications?

Push notification campaigns are often used by brands and businesses within industries including retail, hospitality, travel, and B2B.

They can be used to notify customers of new product releases, introduce new features on the app, or even provide detailed updates on the status of a delivery.

Increasingly now, push notifications are being used by more and more industries, from a restaurant sending you an e-coupons to redeem a free drink, to a recruitment firm sending job advertisements to potential applicants.

Push notifications are intended to draw a user’s attention to an app or a website, delivering alerts and messages. Push notifications on mobile devices can be easily set up to deliver information of the user’s choosing to the device.

Push notifications are a great way to reach your customers when they are most engaged with your business.

Since they can be used for any number of purposes, from customer service to marketing and sales, push notifications are a great way to increase the engagement of your customers and keep them coming back for more.

Users have the option to turn off push notifications if they don't want them. This is a good option for those who might be annoyed by push notifications.

With the mobile app technology that’s already available and affordable, business owners can easily create rich push notification campaigns that will boost engagement and increase ROI.

What are the Drawbacks of Using Push Notifications?

Research shows there is a limit to the frequency of push notifications an app user will accept.

If you send too many push notifications, you’ll run the risk of losing the app user.

Too few push notifications and you won’t be able to engage your app users or they’ll lose interest in the app.

There is an optimal frequency for each type of business, when it comes to using push notifications.

The best way to find out what this optimal frequency is, is to rely on the research** that’s available, and test it with your audience.

For more advice on how you can easily create push notification that will boost engagement with your audience, increase customer loyalty and ultimately, repeat sales from your customers, get in touch or find out more about our Affordable Apps Offer.