Sustainable Knitwear Brand

Ecommerce SEO Case Study

An eCommerce site and fashion label selling sustainable knitwear for women.

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Challenges

When we took over the SEO account for the eCommerce brand, it was undergoing a revamp as a Shopify website.

Due to many changes the website underwent, there were technical errors that needed fixing, which we did before conducting SEO work. Traffic and sales also took a real hit during this period, and was at an all time low.

The challenge for us was to get the site up and running as quickly as possible whilst at the same time, conducting keyword research on the business to ensure we’re targeting the right keywords for the products.

This was crucial as the client needed sales to recover quickly in the lead up to Christmas

Why they chose to work with us

MarketingTech was introduced to the client by a trusted referral partner.

We invited the prospective client to one of our business growth training sessions, which gave us the opportunity to spend time discussing marketing and business challenges together.

We explained our SEO methodology to the client in a concise and systematic manner, and offered an affordable monthly retainer which the client accepted.

Ecommerce SEO goals

The client’s goal was to fix SEO critical errors on her site and to increase the sales of her fashion knitwear during the colder months in the lead up to Christmas, in a matter weeks.

Outcome

We fixed all SEO critical errors on the client’s site, optimised the product listings and each product page for the new and existing knitwear collections.

We also tweaked existing content on her site and created new blog posts around trending fashion topics

Luckily, all of the above actions enabled us to get traffic, rankings and helped the client’s sales get back up again in a matter of weeks.

Within 3 months (August -November), Google analytics showed us the client’s Shopify site had shown great improvement:

Purchases: from 24 in August to 135 completed purchases in November. A whopping 463% increase

Revenues: from £2,000 in August to £11,000 in November. A 426% increase in revenues

About 50% of the revenue generated during this time was directly from the organic SEO work we do. The rest were derived from other sources, such as paid ads and organic social media channels.

Marketing success

Through MarketingTech’s SEO efforts, the client not only achieved online success but managed to surpass expectations in a crowded marketplace.

All of the hard work we put in had paid off and we are very proud to be part of our client’s success.

About MarketingTech

MarketingTech offers affordable search engine optimisation services for businesses in Surrey, South West London and beyond.

We draw on our vast experience of marketing, and take both a strategic and forensic approach to SEO to help your business generate the right enquiries and sales from your website.

In person meetings can be arranged by appointment only at our offices in Kingston upon Thames and Wimbledon. To get in touch, please Book a Chat or an in-person appointment with us.

Free Website Technical Audit and Keyword Check

With us, it always starts with a chat about your business and your marketing, followed by a website health check and a keyword report.

A website health check may uncover technical and SEO critical errors you are not aware of, which will affect your website’s ability to rank well.

A keyword report helps you identify keywords from your website that are currently ranking on Google.

More importantly, the keyword report helps you identify gaps in your content that may need addressing in order for your content to rank well on the search engines.

If SEO is relatively new to you, we are able to offer you a free version of the technical report and keyword research, together with a 30 minute zoom call to discuss these findings with you.

If your business has a physical location where you meet your customers, we provide a quick and free local SEO report which shows you how your business is performing in your local area, plus a website health check

To access this report now, simply click on the link below, provide a few details including the category of business you most closely identify with:

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